The face of civic journalism
What is civic journalism? It’s news that engages people. News that reaches out and is directly applicable to the lives of people in the communities covered. At its simplest, it’s news you can use.
Many of the conversations that take place about civic journalism are about how can people be engaged in the reporting; how can the conversations we have while writing the stories involve the people who are going to read them. The common design mentality, how the paper looks when it comes to “good ol’ journalism,” does not reflect these conversations.
My favorite time of year to be at work in a newspaper visuals department is November. Why? Election season. What better time could there be to practice a bit of civic journalism? I’ve worked two election seasons at the Missourian. Each election, I focused the design work I was doing on finding alternative ways to engage Columbians in the news.
In 2004, the presidential election had people about as engaged as they can get about routine news. There wasn’t much for me to add to the story as a local graphics reporter. Instead of trying to add more information to a fairly saturated discussion I set about creating a companion piece with the goal of encouraging people to feel like they were a part of the election night coverage:
My goal was to create a bit of a fanfare for something the Missourian had essentially been hyping for months and creating a tangible, visceral package to encourage readers to feel like they were active participants in their own democracy.
The following year I found myself, again, working as a designer on the paper during an election. The ballot this time around was all issues. Without any really tangible topics to talk about in the paper, I set about creating a cover story spread previewing the election. This time around, my focus was on using parts of the ballot itself to illustrate the story:
My hope was that someone who picked up the paper and began to just skim through it could glean enough information from the display text and images to figure out what was on the ballot and have a basic understanding. My best hopes were that people could read through the piece and by the end not only know how they wanted to vote but also be able to walk into their polling places on Tuesday and know exactly which bubbles they wanted to check and where they were on the page.
Finally, I took the cover to that package and designed it so that readers who only saw it in newspaper bins might even gain something. I tried to come up with catchy visual icons for each of the main issues on the ballot and tried to summarize them:
The entire section was designed around creating lots of small chunks of information to accompany longer stories. Those stories read like normal journalism pieces, and wouldn’t have struck anyone as especially notable as civic journalism. However, I feel the design came together to create an accessible package which would encourage readers to learn something about the issues they were being asked to vote on, even if they didn’t want to read deep into a traditional narrative.
So, is civic journalism just “good ol’ journalism?” It should be what we’re constantly striving for, but from a design standpoint, there’s a lot more that many papers can do on a regular basis to make readers feel more involved in the news, to make the news feel more immediate to readers. It doesn’t take large election spreads to do this, but the traditional design of slapping together headlines, photos, captions and stories just doesn’t cut it here. Info graphics, sidebars, decks and other types of display text are the designers key tools of the trade in making the news not only accessible but something that highlights the civic reporting the writers are doing everyday.